{"id":109,"date":"2016-02-22T00:29:44","date_gmt":"2016-02-22T00:29:44","guid":{"rendered":"https:\/\/elandar.net\/?p=109"},"modified":"2020-03-22T00:30:17","modified_gmt":"2020-03-22T00:30:17","slug":"why-is-translation-a-challenge-for-your-organization","status":"publish","type":"post","link":"https:\/\/elandar.net\/?p=109","title":{"rendered":"Why is translation a challenge for your organization?"},"content":{"rendered":"\n\n\n\n\n\n\n\n\n
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Why is translation a challenge for your organization?<\/h1>\n

In today\u2019s business and nonprofit worlds, where international trade flows and ideas are constantly expanding, organizations and companies are enjoying unprecedented growth. The global marketplace and community offer valuable opportunities that must be acted upon if companies and organizations want to stay in the race and boost their reach and business. To make sure their message is understood in other countries or communities, these organizations must make sure that their advertising, communication and marketing materials are translated correctly.Documents may include:\u2022 Internal and external documents
\n\u2022 Brochures
\n\u2022 Campaigns
\n\u2022 Slogans
\n\u2022 Websites
\n\u2022 Fliers
\n\u2022 Educational presentations
\n\u2022 Grant proposals
\n\u2022 Catalogs
\n\u2022 E-learning programs
\n\u2022 Organizational videos (subtitling and voiceovers)
\n\u2022 Interviews
\n\u2022 Conference programs
\n\u2022 Press releases
\n\u2022 Press kits
\n\u2022 Packaging materials
\n\u2022 Manuals, etc.<\/p>\n

Translation of documents: producing the highest-quality text<\/h3>\n

At this crucial stage, both translation and communications are essential. A good agency helps you draw up a communications and marketing strategy that’s appropriate for international or ethnic community settings, whether yours is a company that sells products and services, a communications agency or a regional organization. In the global marketplace, there’s one essential tool you need to launch new products or promotional marketing campaigns for your company:\u00a0el Andar Translations.<\/p>\n

el Andar Translations meets your needs<\/h3>\n

el Andar offers much more than translations: we adapt your message to the target audience in any country or community. Marketing translations are never simply word-for-word transcriptions. Rather, they involve the specify skills of transcreation specialists. For your marketing materials to have the same impact in a foreign language as they do in the original language, translations must take into account specific characteristics of local society and culture. Treating translations as marketing projects means you’re guaranteed to receive a translation that’s perfectly suited to your needs. Most importantly, our process includes the rigorous selection of translators who specialize in marketing and have excellent writing and technical skills.<\/td>\n<\/tr>\n

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Copyright \u00a9 2016 el Andar Translations
\n102 Yosemite Ave. Santa Cruz, CA 95060 <\/span><\/p>\n<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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