What is Transcreation?

 

WORLD-CLASS TRANSLATION AND INTERPRETATION

What is Transcreation?

Also known as “creative translation”‘ transcreation is much more than a straight translation or even localization of text. In transcreation, the translator recognizes the implicit messages in the text, and recreates the ideal impact in the target language.

These implicit messages can include tone, emotive effect, humor, cultural values and persuasiveness. El Andar applies transcreation constructively and effectively, and we always test our transcreation text before confidently delivering to our clients.

Transcreation Services

Transcreation is increasingly growing in demand. While a marketing campaign may be successful in one region, it must be fully adapted and localized to be effective in another country and culture. That’s transcreation, and it’s what we do best.

Our Expertise

We provide transcreation services to businesses and organizations in many languages. Our specialized linguists give us an unparallelled advantage in translating and testing a variety of approaches for all kinds of industries and diverse organizations. Our cultural competency expertise ensures the appropriate choice of words, tone, and semantics to reach the target group.

All el Andar transcreation projects include a “back translation” explaining the adaptations used and reason for changes made. If you think you have a need for our transcreation services, please email us today.

“Your knowledge and expertise are immeasurable.” — Dignity Health

DIGITAL | WEB | MOBILE | TELEVISION | RADIO | PRINT
El Andar Translations

INTELLIGENT COMMUNICATION IN ANY LANGUAGE

Celebrating 25 years in business!

Contacts:

Carolina Serrano

Translations & Communications Director

carolina@elandar.com

www.elandar.net

Jorge Chino

773-690-0574

jorge@elandar.com

linkedin
pacebook

Copyright © 2016 el Andar Translations
102 Yosemite Ave. Santa Cruz, CA 95060